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              | CLIENT | 
             
            
              | Alexander Forbes | 
             
            
              PRODUCT  | 
             
            
              | redCarpet | 
             
            
              CHALLENGE  | 
             
            
              | redCarpet is an online short term insurance product for various business  segments. This is the launch of a new online insurance portal aimed at various  business segments. The challenge is to persuade potential clients to make use  of the website to obtain insurance quotes and offerings. | 
             
            
            
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