Scharrer Advertising
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Scharrer Advertising was founded in 1984 to be a more focused ad agency and brand building consultancy specializing in clients who require big agency expertise on fast and efficient turn-around, and in a smaller, more personalized format. The core team that will work on your account has wide-ranging international experience, is talented, creative and passionately committed to our clients.
All our outsourced team members are leading South African experts in their fields.
Other companies in the Scharrer Group include:

  • Scharrer Productions cc (Corporate video and TV commercial company).
  • Fusion Advertising (PTY) Ltd, a specialist company dealing in e-commerce, IT, education advertising and communications.
  • Scharrer Properties cc.

Brand development - and Communications Strategies - our particular expertise

  • We develop the brand strategies, communication plans and creative strategies, propose the budgets to meet objectives, create the brand identities (logos, corporate livery, brand profiles, corporate identity, advertising).
  • We create exciting and successful promotions promotions and competitions. Our most recent were for LG Electronics and Post Office
  • We help our clients establish relationships with their customers and influential players in their industries.
  • We have put in place over 30 Communication Strategies in the past 18 months.
  • Our recent work includes – Annual reports, website design, brand identities, TV commercials, radio, below-the-line (brochures, leaflets, signage), billboards and print advertising.


African Sun – Zimbabwe
African Sun – South Africa
African Sun – West Africa
The Victoria Falls Hotel
Longtom Foods
Next Page – Zimbabwe
ProQuip – UK

SA Post Office
Direct Mail Centre
Alexander Forbes
The Courier Freight Group –
Freeme Animal Rehabilitation
House of Bonne Cuisine

Clients with Franchise Networks developed by Scharrer Advertising

Fontana Chicken Roasteries (24 outlets) From shortly after launch
Mayford Seeds (160 outlets) From 100 outlets
Exel Petroleum (120 petrol stations) From 20 outlets
SAA City Centre (120 travel agencies) From initial launch and brand development