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CLIENT
Sentech Ltd
PRODUCT
Sentech, which had been an unknown parastatal supplying broadcast signals to the SABC, had been awarded a government mandate to promote broadband technology and services in South Africa.
CHALLENGE
To create awareness of Sentech as a corporate brand and provide it with credibility that as a parastatal it could deliver on its mandate. Research established that from a zero awareness base the campaign produced by Scharrer Advertising resulted in a 90% awareness amongst its target markets which resulted in a huge demand for its products such as MyWireless, VSat and BizNet. Following the creation of this demand for its products and services – Sentech did not receive from its shareholder, the funding it required to deliver.