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CLIENT
South African Post Office - Direct Mail centre
PRODUCT
The SAPO Direct Mail centre offers many different mailing products and packages.
CHALLENGE
The use of direct mail is under increasing threat from electronic media. This campaign was done in a 'push and pull' structure with one part aimed at marketing and business people to create awareness of the advantages of direct mail and the other half aimed at advertising agency creatives to encourage them to use direct mail in their campaigns. The SAPO Direct Mail campaign highlights the fact that direct mail is the only medium which appeals to all 5 of the human senses.